growmotif

CASE STUDY 3

CONTEXT

01

A life-saving app for mamas & babies. Partnered with the University of Oregon to turn a neuroscience-backed prenatal support program into a scalable mobile app for underserved pregnant people.

Timeline: 4-6 months

Role: UI Designer

Nearly half of pregnant women in the US are on Medicaid, and this low-income group has a significantly elevated risk for birth-related complications. TrueMotif, a social impact startup took an aim at these disparities with a program targeting the primary determinants of poor birth outcomes: prenatal stress, and unhealthy prenatal behaviors.

With proof of concept, the team asked to turn GrowMotif into a user-ready app they could use to test and deliver this game-changing program.

02

PROBLEM

SOLUTION

03

Business-focused —

  • Released Android mobile app “GrowMotif” on Google Play Store in preparation for pilot study, paving the way for national WIC rollout.

  • Robust yet flexible infrastructure primed to be adapted for other health coaching applications under client’s umbrella

Design-focused —

  • Built an engaging chatbot-led virtual counseling experience that authentically simulates messaging with a real person

  • Created UI components from scratch and worked around client’s needs

  • Built an Android app in which an avatar counselor would lead users though prenatal support sessions. The client emphasized that they wanted users to feel like they were having a genuine conversation with Dr. Lightcap - a departure from typical chatbot experiences. To accomplish this, we identified, designed, tested, and refined features that mimicked the feeling of a real person-to-person text conservations